Nonstop Retention

Month: September 2015

  • Inclusive value and simplicity make Free the Nonstop Retention runner-up

    Not a single time has Free Mobile changed its prices. Read that again. How many other telcos can say that? In contrast, our industry is full of price changes, price campaigns, introductory prices and discounts. By now, mobile customers know that whatever the offer is this week, there’s no rush: The likelihood of finding an at least…

  • Unlimited data isn’t everything

    When we today add our 14th mobile brand to the Nonstop Retention Index, it’s from a market which stands out: Finland. In a blog by tefficient, we called Finland “the land of three thousand megabytes”, but that title is now outdated – it should be “the land of five thousand megabytes” looking at the development of…

  • TDC can’t bind customers for more than 6 months: Content and discounts should make them stay

    Denmark might be a small market, but it’s probably the European country where mobile competition has been the fiercest – and most price-focused – for the longest time. Denmark has only had one price war, but a twenty-year long one. Ad in Copenhagen airport There are four mobile operators in Denmark – TDC, Telenor, Telia and ‘3’ –…

  • New MagentaMobil: Yet Telekom scores lowest Nonstop Retention Index so far

    Telekom, Germany’s incumbent operator, updated its MagentaMobil postpaid offers two weeks ago. But the changes, including an increase in data volumes, higher throughput (Telekom has tiers) and an increased validity of top-up data weren’t enough for a high Nonstop Retention Index: Telekom is the first brand to join the list with a negative index, -3. The contrast to the top-ranked family member T-Mobile…

  • T-Mobile USA takes top spot in Nonstop Retention

    When we today launch Nonstop Retention® – our toolbox for how mobile brands should keep customers with non-binding contracts loyal – we also introduce the Nonstop Retention Index. In our first top list – more brands will be listed in the coming months – T-Mobile USA takes the No 1 spot with a Nonstop Retention Index of 58. Even though T-Mobile…

  • With the iPhone Upgrade Program Apple makes operators replaceable

    This blog post was first published at tefficient.com For operators, the biggest piece of news in Apple’s event yesterday isn’t the iPhone 6S or the iPad Pro. Instead it’s Apple’s introduction of its own iPhone Upgrade Program. Operators like Sprint – with their iPhone Forever lease plan – and T-Mobile with their JUMP! On Demand lease plan are…