Category: Churn
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With the iPhone Upgrade Program Apple makes operators replaceable
This blog post was first published at tefficient.com For operators, the biggest piece of news in Apple’s event yesterday isn’t the iPhone 6S or the iPad Pro. Instead it’s Apple’s introduction of its own iPhone Upgrade Program. Operators like Sprint – with their iPhone Forever lease plan – and T-Mobile with their JUMP! On Demand lease plan are…
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Freedom to stay – The power of 40000 Tweets
This blog post was first published at tefficient.com Consumers often think of carriers being somewhat stuffy and dusty, being slow to give customers flexibility and big at small print. But there are great exceptions to the rule with T-Mobile in the US, Free in France and Tele2 in Sweden, and we believe the next two years…